Best Of Product Roundup - July 19, 2025

The best expert-curated product content from the best product thinkers from around the Internet delivered twice a month.

Every two weeks, we dive into the vast ocean of product content online, both free and paid. We sift through it all to bring you the crème de la crème. Our round-up includes carefully curated links and concise excerpts from top content.

This week’s highlights feature:

• Top 3 Long-Form Articles/Podcasts

• Top 3 Tweets

• Top 4 LinkedIn Posts or Short Videos

Our expert product team has selected these resources to help you save thousands of dollars on unnecessary subscriptions, avoid wasting time reading instead of taking action, and save years following the wrong advice. Our mission is to introduce you to brilliant product thinkers, whether they’re renowned experts or emerging voices.

In case you missed them, here are the posts from Emergent from the past three weeks:

1. (Video) The Most Dangerous Productivity Myth (free)

2. (Video) The Non-Technical PM Is Dead (free)

---

Top Long-Form Content

1. Context Engineering: Bringing Engineering Discipline to Prompts

   1. What we liked: Helps to define this new term “context engineering” and reframes prompt engineering as only the starting point.

   2. Choice quote: “Prompt engineer: Maybe if I phrase it this way, the LLM will do what I want…Context Engineering: What inputs does this system need?”

2. Why most startups are building AI the wrong way

   1. What we liked: Pushes us to acknowledge our pre-generative-AI product thinking baggage and gives us a path to think from AI first principles.

   2. Choice quote: “You no longer need step-by-step flows. You no longer need the user to click through menus and logic trees.”