Best Of Product Roundup - June 21, 2025

The best expert-curated product content from the best product thinkers from around the Internet delivered twice a month.

Every two weeks, we dive into the vast ocean of product content online, both free and paid. We sift through it all to bring you the crème de la crème. Our round-up includes carefully curated links and concise excerpts from top content.

This week’s highlights feature:

• Top 3 Long-Form Articles/Podcasts

• Top 3 Tweets

• Top 4 LinkedIn Posts or Short Videos

Our expert product team has selected these resources to help you save thousands of dollars on unnecessary subscriptions, avoid wasting time reading instead of taking action, and save years following the wrong advice. Our mission is to introduce you to brilliant product thinkers, whether they’re renowned experts or emerging voices.

In case you missed them, here are the posts from Emergent from the past three weeks:

1. (Video) You Only Need 5 Users to Win

2. (Video) Work 10x Smarter, Not 100x Harder

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Top Long-Form Content

1. Fine-Tuning LLMs is a Huge Waste of Time

   1. What we liked: A thoughtful explanation of why fine-tuning LLMs is not the right decision as often as most people were led to believe.

   2. Choice quote: “Fine-tuning advanced LLMs isn’t knowledge injection — it’s destructive overwriting.”

2. The Next Great Distribution Shift

   1. What we liked: A compelling, albeit verbose, argument about how the new distribution lock-in is through AI memory and remembering interactions.

   2. Choice quote: “AI is actively destroying the distribution channels we've relied on for decades. SEO traffic is plummeting as users shift to answer engine platforms. Social algorithms are more unpredictable than ever. The old playbooks are burning.”