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Episode 2: Satellites that Chase Each Other with Ari Rosner

True Anomaly is building a satellite constellation that chases and images other satellites and the software simulation environment that supports it.

In this episode, we hear from Ari Rosner, the Head of Product at True Anomaly. True Anomaly is building a constellation of satellites that perform Rendezvous and Proximity Operations (RPO) in space and a suite of software simulation tools to support these complex missions. His company is focused on how to safely navigate close to other satellites, a challenge where relative velocities can hit 15 kilometers per second in an austere environment. Ari is a CalTech graduate, a former NASA Jet Propulsion Labs Engineer, a COVID-era product founder, a former deep tech venture investor at Riot Ventures, and is now responsible for making this vision a reality at True Anomaly.

Key Takeaways

  • Learn about the changes in the space industry that made it possible to build a constellation with such advanced capabilities in 18 months for orders of magnitude less money.

  • How to earn sales for a hard tech product before it’s built

  • Understand how to visualize relative satellite motion in three dimensions when positions are known only probabilistically

  • How they got user feedback in an environment where most customers won’t talk about their missions

  • Learn how they think about satellite autonomy and the future of spaceflight.

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In this episode, we cover:

  • Introduction (00:45)

  • True Anomaly's Mission and Innovations (01:17)

  • User Feedback and Sales Strategy (01:41)

  • Challenges in Space Security (03:04)

  • Technological Advancements in Space (06:08)

  • Product Development Challenges (08:19)

  • User Experience and Visualization (13:16)

  • Hardware-Software Integration (14:40)

  • Program Management vs. Product Management (17:20)

  • Internal and External User Feedback (19:56)

  • Rapid Development and Iteration (22:35)

  • Pre-Selling and Customer Engagement (25:57)

  • Evolving Product Strategy (29:27)

  • Balancing Automation and Human Oversight (39:55)

  • True Anomaly’s Future Plans (41:47)

You can connect with Ari Rosner through the following platforms:

You can connect with Adam through the following platforms:

Where to find Emergent Newsletter and Podcast:

For inquiries about sponsoring the podcast, email adam@firstprinciples.la.

Get full access of the Emergent’s Newsletter at www.emergentproduct.com/subscribe.

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We sit down with the world’s best emerging technology product builders and unpack how they make a massive impact from nuts and bolts through strategy. Whether you’re starting out or scaling up, you will learn something fascinating about building for impactful missions in every episode.
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